Dublin, OH - May 20, 2022 - Patron Point announced today that Hamilton City Libraries in Hamilton, New Zealand has selected its patron engagement platform to support their ongoing strategies and campaigns to increase awareness of the range of services (new and existing), facilities and materials offered by their libraries.
Hamilton's first library opened in 1870. Since then, the library service has evolved from a reading room, to one single library, to the current network of urban and suburban libraries. Hamilton City Libraries comprises six library branches serving a population over 178,000. Approximately half the city's residents are in the library database, with around a quarter of the population active members of the library service.
About Patron Point
Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.