Comprehension by clicks: D'Angelo standards for successful Web page design, and time, comprehension, and performance
Information technology and libraries
D'Angelo, John~Twining, Joanne
Abstract: This study expands on a preliminary study (see ITAL 17, no. 2) that identified ten characteristics of successful Web pages. This study examines the relationship between the number of D''Angelo Standards for successful Web pages, and time spent viewing the Web page, comprehension of the Web page, and preferences for the Web page. It finds a weak but positive correlation between number of D''Angelo Standards included and comprehension, time, and preference. Seven percent of comprehension is attributable to the number of D''Angelo Standards included, a significant finding since overall comprehension of Web pages, as measured by percent of correctly answered questions, was only 61 percent, and Web pages overall only included 6.5 of the D''Angelo Standards.