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Comprehension by clicks: D'Angelo standards for successful Web page design, and time, comprehension, and performance

Information technology and libraries [September 2000]


Abstract: This study expands on a preliminary study (see ITAL 17, no. 2) that identified ten characteristics of successful Web pages. This study examines the relationship between the number of D''Angelo Standards for successful Web pages, and time spent viewing the Web page, comprehension of the Web page, and preferences for the Web page. It finds a weak but positive correlation between number of D''Angelo Standards included and comprehension, time, and preference. Seven percent of comprehension is attributable to the number of D''Angelo Standards included, a significant finding since overall comprehension of Web pages, as measured by percent of correctly answered questions, was only 61 percent, and Web pages overall only included 6.5 of the D''Angelo Standards.

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Publication Year:2000
Type of Material:Article
Language English
Published in: Information technology and libraries
Publication Info:Volume 19 Number 03
Issue:September 2000
Publisher:Library Information and Technology Association
Place of Publication:Chicago, IL
Notes:John D''Angelo is Assistant Professor, Department of Education and Human Ecology, and Director of the Center for Excellence and Innovation in Teaching at Texas Woman''s University, Denton. Joanne Twining is owner of the information consultancy, and is a doctoral candidate in the School of Library and Information Studies, Texas Woman''s University.
Subject: Web site maintenance
Web design
Record Number:8515
Last Update:2023-11-21 04:15:58
Date Created:0000-00-00 00:00:00