INWOOD, WV, December 12, 2000--One of the most challenging questions a librarian faces every day is also one of the most common: "Can you recommend a title I might enjoy?" Short of an in-depth conversation covering likes and dislikes, favorite authors and cherished performances, there really is no quick way to evaluate a patron's preferences for books, movies or music and then make informed recommendations for additional titles that is until now.
The Library Corporation (TLC) today announced it will be providing libraries with an easy-to-use, Web-based service whereby their patrons can rate books, music and movies on a scale of one to 10 and then receive recommendations for other titles they might appreciate. The new online service stems from an agreement between TLC and RatingZone and will be available to libraries through a software licensing agreement.
As Annette Bakhtiar, CEO at TLC, observed, "In today's media-rich environment, libraries of all sizes and types must fight to maintain their positioning as a focal point for their communities. One proven way to advance this goal is to enhance the suite of content services libraries provide to patrons directly via their websites. Imagine the appeal to the patron who can now log onto a library's site, complete a quick form, receive recommended titles and then check their availability instantly without ever ‘leaving' the library's homepage."
Two versions of the new service, powered by RatingZone's technology, will be available. One approach, called "Quick Picks," takes less than two minutes and provides accurate and fast recommendations. The other, "Precision Guide," is more comprehensive. With the latter, users register as members, rate approximately two dozen items and receive suggested titles. In addition, when these members return to their library's site, they may instantly receive additional recommendations based upon their pre-established profile. Currently, the service is tailored for adult and teen audiences. Future versions may rate games, individual songs and provide a recommendation system for children.
Also commenting today was Arnie Kuenn, President of RatingZone, who stated, "Patron demand for Internet access both within the physical walls of the library and beyond is clearly on the rise. This system is a natural bridge to build patron loyalty and enable to them to use an expanded range of their library's resources regardless of location."
About The Library Corporation (TLC)
The Library Corporation, headquartered in Inwood, West Virginia, was founded 26 years ago and has a singular mission: to enhance the library experience for librarians and their patrons.