"We are becoming primarily an Internet company" said Doug Shuck, CIO for Encyclopedia Britannica, in an interview last month. While CD-ROM versions of the encyclopedia are selling well, the company is experiencing faster growth in its online service, www.eb.com. The company now maintains five Web server sites around the world. The sites are interconnected so that an overload or failure at one site will result in the load being distributed among the other sites.
Encyclopedia Britannica has plans that go beyond its reference publication. It is focusing much of its effort on developing its Internet portal, www.britannica.com, a search engine with a twist-each site in the directory has been reviewed and qualified by one of the editors at the publishing company.