BASELINE, a comprehensive information service for the entertainment industry, provides information on 34,000 films, television shows and theatrical productions, plus data on the more than 200,000 people involved in their production including actors to key grips, directors to make-up artists. Information on films currently dates back to 1970 and information on TV programs dates back to 1934. BASELINE offers Cinema-scope, which charts audience statistics and gives demographic breakdowns of opening-night reactions for all major releases since 1979. Another service lists literary properties for which film rights are available, with story synopsis, author, agent, and publisher. BASELINE can be accessed through personal computers equipped with a modem or through a small portable Minitel receiver leased from BASELINE. Subscribers can also use the phone-in service where BASELINE researchers will access the information and provide answers to questions.
[Contact: BASELINE, Inc., 80 East 11th St., New York, NY 10003; (212) 254-8235.]