Dublin, OH -- September 9, 2022. Patron Point announced today that the Barrie Public Library of Barrie, Ontario, has selected its patron engagement platform to support the goals of the Library's current four-year strategic plan. These strategic goals focus on increasing awareness through effective marketing initiatives and taking every opportunity to promote Library services and programs to increase the Library's visibility and profile both virtually and in the community.
The Barrie Public Library (BPL) has a long history dating back to 1862, when it was originally incorporated, and the first reading room was established in 1871. Today, BPL serves a population of 150,000 residents in Barrie, Ontario, and 21,000 residents in Oro-Medonte, Ontario. The Barrie Public Library has three locations that offer extensive collections, programs, resources, services, and technologies to meet today's library users' growing and evolving needs.
About Patron Point
Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.
