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Frederick County Public Libraries (MD) chooses Patron Point

Press Release: Patron Point [March 11, 2022]

Dublin, OH - March 11, 2022. Patron Point announced today that Frederick County Public Libraries(FCPL) of Frederick, Maryland, has selected Patron Point as its patron engagement platform to support the library's goal for increasing access, connection and awareness in its community as part of the current strategic plan.

FCPL serves its community by facilitating the public's freedom to explore, to invent and to transform through service provided by nine libraries and two bookmobiles. FCPL circulates nearly 3 million items yearly; hosts more than 2 million visitors and welcomes 200,000 people to a variety of programs for all ages.

"We are very excited to upgrade our customer messaging to Patron Point," said Samantha Jones, Communication Manager at Frederick County Public Libraries. "Patron Point will better serve our customers by providing them relevant resources, programs, and service recommendations from the moment they get a new library card."

About Patron Point

Patron Point is a fully-featured marketing automation platform that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement.

It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.

With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking and SMS. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.

Libraries interested in learning more about Patron Point can visit the company's website and request a short online demo.

View Citation
Publication Year:2022
Type of Material:Press Release
Language English
Issue:March 11, 2022
Publisher:Patron Point
Company: Patron Point
Products: Patron Point
Libraries: Frederick County Public Libraries
Subject: System announcements -- selection
Record Number:27148
Last Update:2022-08-11 06:09:17
Date Created:2022-03-11 10:15:42