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Abstract: Commercial marketing techniques make extensive use of personal information to target content. Libraries, however, must take a more tempered approach when marketing content and services to ensure patron privacy with policies that govern how personally identifiable data can be stored, accessed, used, and shared.
Permalink: | https://librarytechnology.org/document/27126/a-model-for-privacy-how-to-approach-user-data-in-management-systems-and-marketing-services |
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View Citation | |
Publication Year: | 2022 |
Type of Material: | Article |
Language | English |
Published in: |
American Libraries |
Issue: | May 2022 |
Publisher: | American Library Association |
Place of Publication: | Chicago |
Notes: | Adapted from Patron Engagement and Marketing Products and Services for Public Libraries, Library Technology Reports vol. 58, no. 2 (Feb./Mar. 2022). |
Show FT: | N |
Online access: | https://americanlibrariesmagazine.org/2022/03/01/a-model-for-privacy/ |
Download | Document not available for download |
Record Number: | 27126 |
Last Update: | 2024-08-29 20:57:35 |
Date Created: | 2022-03-07 12:20:05 |
Views: | 87 |
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