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A Model for Privacy? How to approach user data in management systems and marketing services

American Libraries [May 2022]

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Abstract: Commercial marketing techniques make extensive use of personal information to target content. Libraries, however, must take a more tempered approach when marketing content and services to ensure patron privacy with policies that govern how personally identifiable data can be stored, accessed, used, and shared.

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Publication Year:2022
Type of Material:Article
Language English
Published in: American Libraries
Issue:May 2022
Publisher:American Library Association
Place of Publication:Chicago
Notes:Adapted from “Patron Engagement and Marketing Products and Services for Public Libraries,” Library Technology Reports vol. 58, no. 2 (Feb./Mar. 2022).
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Online access:https://americanlibrariesmagazine.org/2022/03/01/a-model-for-privacy/
Record Number:27126
Last Update:2022-05-22 10:23:46
Date Created:2022-03-07 11:20:05
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