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Social Media Disconnect: Considering the Role of Social Media in Library Marketing Strategies

Computers in Libraries [October 2021]

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Abstract: Libraries naturally want to improve their impact and outreach into the communities they serve. Library marketing strategies often include establishing a presence for the library on Facebook, Instagram, and Twitter. However, these platforms do not necessarily align well with many key library values (such as patron privacy, community service, and objective content). Libraries that include a social media component in their marketing strategies should carefully assess expected gains in patron engagement relative to the possible intrusions into patron privacy and other negative characteristics.


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Publication Year:2021
Type of Material:Article
Language English
Published in: Computers in Libraries
Publication Info:Volume 41 Number 08
Issue:October 2021
Page(s):9-11
Publisher:Information Today
Series: Systems Librarian
Place of Publication:Medford, NJ
Notes:Systems Librarian Column
Show FT:N
Online access:https://www.infotoday.com/cilmag/oct21/Breeding--Social-Media-Disconnect.shtml
ISBN:1041-7915
Record Number:26740
Last Update:2021-10-08 08:17:08
Date Created:2021-10-05 06:46:26