Library Technology Guides

Document Repository

Danbury Library (CT) selects Patron Point to support strategic marketing goals

Press Release: Patron Point [March 26, 2021]

Abstract: Patron Point announced that Danbury Library (CT) has selected its patron engagement platform to support the Library's strategic marketing efforts. Of particular interest was Patron Point's ability to provide foundational support for a key element of the Library's 2019-2024 Strategic Plan.


Dublin, OH - March 26, 2021 - Patron Point announced today that Danbury Library (CT) has selected its patron engagement platform to support the Library's strategic marketing efforts. Of particular interest was Patron Point's ability to provide foundational support for a key element of the Library's 2019-2024 Strategic Plan: "Promote the library and the services that it offers through strategic marketing efforts to increase circulation, visitation, and attendance at our programs".

Danbury Library is an essential asset of the City of Danbury, CT. It is committed to being a welcoming destination, responsive to the varied needs of its diverse community, and a source of inspiration through words and ideas. The Library builds lasting community connections by fostering creativity, discovery and personal growth.

About Patron Point

Patron Point is the leading marketing automation platform driving patron engagement in public libraries around the world.

It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library.

With Patron Point, libraries more fully engage their patron audience across multiple channels including email, website forms and pop ups, web widgets and social media tracking. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.

Libraries interested in learning more about Patron Point can visit the company's websiteand request a short online demo.

Permalink:
View Citation
Publication Year:2021
Type of Material:Press Release
Language English
Issue:March 26, 2021
Publisher:Patron Point
Company: Patron Point
Products: Patron Point
Libraries: Danbury Library
Record Number:26014
Last Update:2021-03-26 07:45:00
Date Created:2021-03-26 07:44:52