Dublin, OH - September 15, 2020- Patron Point announced today that Cedarburg Public Library (WI) has selected its patron relationship management system to support the Library's marketing efforts. Of particular interest to the Library was Patron Point's ability to move the Library's email program beyond monthly newsletters.
"Enhancing their marketing program is a key goal of CPL", states Vice President, Community, Gene Shimshock. "Our hope is that Patron Point will be a key component in their patron communications and market development efforts ."
About Cedarburg Public Library
Situated by the heart of the business district of an artist community, Cedarburg Public Library provides information and resources to all citizens of the community for their continuing recreational, educational, and cultural needs. A member of the Monarch Library System, it is home to approximately 72,000 items including books, audiobooks, CDs, DVDs, magazines and newspapers. In addition to the physical collection, the Library offers online movie streaming, eBooks, eAudiobooks, and research databases, while also providing computers with Internet access, Microsoft Office software, and print capability, study rooms, and a Community Room. Traditionally, CPL offers many types of programming for all ages, from Storytime to Tracking the World's Hot Spots, as well as technology classes for our Digital, Tinker, and Makerspace Labs. Our growing Library of Things gives patrons an opportunity to check out cookware, needle arts kits, memory care activity kits, and tech devices. A rotating art exhibit of local artists' work and community radio station add to the many cultural offerings of Cedarburg, WI. Find more about Cedarburg Public Library at www.cedarburglibrary.org or on social media.
About Patron Point
Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs. For more information on Patron Point, see our website.