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Decatur Public Library (IL) launches Patron Point to provide broad-based marketing communications.

Press Release: Patron Point [August 21, 2020]

Abstract: Patron Point announced that Decatur Public Library has launched its patron relationship management system to support the Library's marketing efforts. Of particular interest to the Library was Patron Point's ability to handle not only newsletter programs but offer patrons ongoing automated welcome and anniversary programs.


Dublin, OH - August 21, 2020 - Patron Point announced today that Decatur Public Library (IL) has launched its patron relationship management system to support the Library's marketing efforts. Of particular interest to the Library was Patron Point's ability to handle not only newsletter programs but offer patrons ongoing automated welcome and anniversary programs.

"When looking at everything a library can do to promote its collection and services, most of the offerings in the market handle only a small portion of needs ", states Vice President, Growth, Ian Downie, "being the first of its kind offering, Patron Point offers the most complete marketing platform in the market today."

About Decatur Public Library

Since its founding in 1875, the Decatur Public Library (www.decaturlibrary.org) has been an important part of the Decatur community. The Library provides educational, literary, entertainment, and economic development resources to Decatur and Macon County through an extensive collection of print, audiovisual, and digital media, as well as a wide range of programs and collaborative ventures with other public organizations. Its dedicated staff and many volunteers are committed to providing all our patrons with courteous and professional service, making the library an invaluable educational, economic, and cultural center for the community.

About Patron Point

Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs. For more information on Patron Point, see our website.

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Publication Year:2020
Type of Material:Press Release
Language English
Issue:August 21, 2020
Publisher:Patron Point
Company: Patron Point
Products: Patron Point
Libraries: Decatur Public Library
Record Number:25429
Last Update:2020-08-21 05:19:17
Date Created:2020-08-21 05:19:08