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Chattanooga Public Library (TN) chooses Patron Point as strategic component of communications plan

Press Release: Patron Point [June 26, 2020]

Abstract: Patron Point announced that Chattanooga Public Library of Tennessee, has selected its patron relationship management system to support the Library's efforts to conduct an effective marketing communications program. This included Patron Point's ability to produce on-going communications to the Library's patron community as well as its ability to provide metrics on program performance.


Dublin, OH - June 26, 2020 - Patron Point announced today that Chattanooga Public Library of Tennessee, has selected its patron relationship management system to support the Library's efforts to conduct an effective marketing communications program. This included Patron Point's ability to produce on-going communications to the Library's patron community as well as its ability to provide metrics on program performance.

"Patron Point Vice President, Growth, Ian Downie, observes, "Developing a disciplined communications program is a key part of Chattanooga's strategy." Downie continues, "We're looking forward to helping the Library achieve its goal."

About the Chattanooga Public Library

The Chattanooga Public Library (https://chattlibrary.org/) serves City of Chattanooga residents as well as Hamilton County Public School students through its main library in downtown Chattanooga and through four branches in Northgate, Eastgate, Avondale and South Chattanooga. With a mission of being the community's catalyst for lifelong learning, the Library provides access to community programs, next generation technology, as well creative and informal learning opportunities for all ages, and seeks to empower its citizens to create their own story.

About Patron Point

Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs. For more information on Patron Point, see our website.

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Publication Year:2020
Type of Material:Press Release
Language English
Issue:June 26, 2020
Publisher:Patron Point
Company: Patron Point
Products: Patron Point
Libraries: Chattanooga Public Library
Record Number:25298
Last Update:2020-06-26 05:44:06
Date Created:2020-06-26 05:43:57