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Brooklyn Public Library (NY) taps Patron Point to support marketing communication development

Press Release: Patron Point [January 23, 2020]

Dublin, OH - January 23, 2020 - Patron Point announced today that the Brooklyn Public Library of New York (BPL) has selected its patron relationship management system as the operational platform to drive enhancements to BPL's marketing communications.

Ted Fons, Patron Point's Vice President Technology, states, "The launch team is working on genuinely innovative ideas using marketing automation to drive marketing communication performance". Fons further observed, "We're excited to be working with BPL on this initiative."

Patron Point was launched at BPL in December, 2019.

About the Brooklyn Public Library

The Brooklyn Public Library is among the borough's most democratic civic institutions, serving patrons in every neighborhood and from every walk of life. Established in 1896, BPL is the nation's sixth largest public library system and currently has nearly 700,000 active cardholders. With a branch library within a half-mile of nearly all of Brooklyn's 2.6 million residents, BPL is a recognized leader in cultural offerings, literacy, out-of-school-time services, workforce development programs, and digital literacy. In a borough of wide economic disparity, where the costs of basic necessities often take priority over spending on cultural enrichment opportunities, BPL provides a democratic space where patrons of all economic standings can avail themselves and their children of cultural and educational programs in a broad range of disciplines.

The American Library Association's 2014 Public Library Data Service Statistical Report ranked BPL third in the nation among public libraries for public programs offered and program attendance. In 2016, BPL was awarded an IMLS National Medal for Museum and Library Service, the nation's highest honor for museums and libraries, in large part due to the work of its Outreach Services department and its efforts to serve Brooklyn's most vulnerable populations.

About Patron Point

Patron Point is the first of its kind patron relationship management system built specifically for public libraries harnessing data from a wide range of library systems including the ILS, eBook platforms, event/PC/room booking systems, databases and website to build a unified view of the patron's engagement with the library. With Patron Point, libraries can use this data to segment its audience and produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs. For more information on Patron Point, see our website.

View Citation
Publication Year:2020
Type of Material:Press Release
Language English
Issue:January 23, 2020
Publisher:Patron Point
Company: Patron Point
Products: Patron Point
Libraries: Brooklyn Public Library
Subject: System announcements -- selection
Record Number:24866
Last Update:2024-06-02 17:25:17
Date Created:2020-01-23 12:37:30