Dublin, OH - November 1, 2018 - Patron Point is announcing today that the Anaheim Public Library (CA) has selected Patron Point as its patron relationship management system.
The Library's evaluation of Patron Point was guided by its overall marketing vision. "The communication goal of our library is to emphasize our focus on literacy and visibility of library services," states Anaheim City Librarian, Audrey Lujan.
Patron Point's Ted Fons agreed, "Throughout the evaluation, there was a continued emphasis on how Patron Point could target and present the Library's messaging in a more engaging fashion and we're proud to be able to work with the Anaheim Public Library to help achieve their goals."
A key reason for the selection was Patron Point's focus on libraries and marketing. "We chose Patron Point as it is designed for public library communications and gives us a unique understanding of our community," continued Lujan. "With Patron Point's user-specific campaign programs, we're confident we'll be able to achieve a new level of heightened patron engagement."
About the Anaheim Public LIbrary
The Anaheim Public Library (anaheim.net/902/Library) is Orange County's largest city-run library system, second to the Orange County Public Libraries system. There are ten Library branches serving the City of Anaheim and surrounding communities, including the Bookmobile, a self-service branch at ARTIC transportation center, and the Anaheim Heritage Center which houses our local history collections. Our staff is proud to serve the ever-growing Anaheim community by providing relevant programs and a diverse collection of library resources. APL has become an essential provider of educational resources and opportunities for all ages and continues to create new and engaging programs each year. We strive to enhance our services for each individual user's needs while staying up to date with the latest technology and resources available to a public library. It is our mission to promote the development of information literacy within our community, while maintaining a safe space for the diverse members of that community to enjoy, honor, celebrate and engage with one another.
About Patron Point
Patron Point is a totally new patron relationship management system that delivers an enhanced level of library marketing capability. With Patron Point, libraries can produce personalized email and web communications that attract and more fully engage the patron. Libraries can benefit immediately from a foundation of Proven Programs or create their own workflows that are customized to their unique user communities and needs.
With Patron Point, a library can:
- Grow collection use, program attendance, and volunteer participation;
- Drive a more personalized digital patron experience;
- Evolve and better target library's offerings; and
- Make its marketing more engaging and cost-effective.