ANN ARBOR, Mich., June 4, 2007 - ProQuest CSA, the new company formed from the February 2007 merger of ProQuest Information and Learning and CSA, will now operate under the name ProQuest, a decision guided by customer research. CSA, also a valued brand, will continue to be used in product names, such as CSA Illumina, CSA Illustrata, and others.
"When CSA and ProQuest first joined forces, we announced that we would use the name ProQuest CSA in our early days together. That name has served us well, helping customers and partners become acquainted with us as a combined company," said ProQuest CEO Marty Kahn. "We gathered input from literally hundreds of customers about our company and our brands and saw a clear, common theme: keep it simple, keep it memorable, and choose a name that reflects the values of the ProQuest and CSA companies that have served libraries and researchers so well for decades. We listened and I think customers will be delighted with our choice."
The name ProQuest was first used in 1995 as a name for an Information Industry Award-winning product and became a company name in 2001. Over the years, the brand has become equated with accurate, reliable, and accessible research among both librarians and their patrons.
The name is accompanied by a new logo that incorporates a pathway and horizon. The new company slogan - "Start Here" - invites searchers of all types to explore the company's vast information resources since ProQuest guides them to effective discovery.
Though "CSA" is no longer part of the company name ProQuest President Matt Dunie says, "The talent, experience, and innovation behind CSA are at work in building our new company. We will continue to invest in key products and services from the legacy ProQuest and CSA businesses, while we move full speed ahead on creating new workflow solutions."
ProQuest intends to continue to invest in its family of brands, including CSA, Chadwyck-Healey, UMI, SIRS, eLibrary, Ulrich's -- now part of ProQuest business unit Serials Solutions -- and COS Scholar Universe .
In addition to its focus on accelerating new and established product development, ProQuest is renewing its support for library advocacy. Recently announced is its sponsorship of Library Journal's new Teaching Award, designed to recognize excellence in educating the next generation of librarians. The award is part of ProQuest's larger initiative to support library education. The American Library Association's Spectrum Scholars have benefited from the significant funding raised by the ALA ProQuest Scholarship Event, now in its ninth year. In addition, work is underway to integrate the two separate library school programs offered by ProQuest and CSA, with an ultimate goal of enhancing services to 100% of the world's library schools.
"We all know that a brand is much more than a name… it is the experience one has with a company or product, and the expectation that develops as a result," said Mr. Kahn. "As one survey respondent told us, 'Your strongest asset is the people who work for you.' We're proud of our employees, and their dedication to the success of each user's specific quest for knowledge, no matter the research task. Our customers should expect no less."
ProQuest creates specialized information resources and technologies that propel successful research, discovery, and lifelong learning. A global leader in serving libraries of all types, ProQuest offers the expertise of such respected brands as Chadwyck-Healey, UMI, SIRS, and eLibrary. With Serials Solutions, Ulrich's, RefWorks, COS, Dialog and now Bowker part of the ProQuest brand family, the company supports the breadth of the information community with innovative discovery solutions that power the business of books and the best in research experience.
More than a content provider or aggregator, ProQuest is an information partner, creating indispensable research solutions that connect people and information. Through innovative, user-centered discovery technology, ProQuest offers billions of pages of global content that includes historical newspapers, dissertations, and uniquely relevant resources for researchers of any age and sophistication—including content not likely to be digitized by others. Inspired by its customers and their end users, ProQuest is working toward a future that blends information accessibility with community to further enhance learning and encourage lifelong enrichment.
For more information, visit www.proquest.com or the ProQuest parent company website, www.cig.com.