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Come see Marshall Breeding at Internet Librarian 2011

Internet Librarian 2011

I'll be in Monterey, CA soon for the annual Internet Librarian conference, speaking on a variety of topics. Looking forward to seeing lots of friends and colleagues at the conference. Please feel free to track me down and introduce yourself or follow me through Twitter. Here is my speaking schedule for the conference:

W9 – Web Managers Academy 3.0: Seamless Websites & Expanded Presence

Preconference workshop, Sunday October 16th, 9:00 AM – 4:30 PM

Darlene Fichter, Librarian, University of Saskatchewan
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh
Marshall Breeding, Director for Innovative Technologies and Research, Vanderbilt University; Library Technology Guides
Frank Cervone, Vice Chancellor for Information Services and Chief Information Officer, Purdue University Calumet

User expectations of what a good website is and does are higher than ever. Users expect high-quality information and services to be available to them whenever and wherever they are, be it via their desktop, mobile device, or via social media channels. Administrators are increasingly seeking both qualitative and quantitative data from libraries to justify expenditures and focus. How can library web managers satisfy all of these demands? This workshop explores ways to take your website to the next level, turning it from a menu that leads users into a disjointed set of content repositories and services to a unified service delivery platform which creates, deploys, and repurposes high-impact content and uses analytics to identify “friction points” on any website and in social media channels. Learn to deliver content and services to users beyond the library website through other channels such as mobile and social media. Get tips, techniques, and strategies to help create a seamless and “frictionless” web experience. Learn to create, deliver, and repurpose high-impact content. Know how to evaluate and measure the strengths and weaknesses of your website and social media and be prepared to positively face off with both users and stakeholders!

The Great Web 2.0 Face-Off

Tuesday Evening October 18, 7:30 PM – 9:00 PM

Host: Anita Brooks Kirkland, Consultant, Information Technology Services, K-12 Libraries, Waterloo Region District School Board
Expert Analyst: Darlene Fichter, University of Saskatchewan; Marshall Breeding
Color Commentator: Stephen Abram, Gale Cengage Learning
Red Team Captain: Amy Buckland, McGill University
Blue Team Captain: Blake Carver,
Technical Directors: Jane Dysart, JD Thomas & Kathy Hogan Bayer

There are tools, tools, tools, but this event features learn, learn, learn while having fun! Our panel has ideas, but be sure to bring yours too! If we want to improve collaborative work, productivity, data representation, and research, what are the best Web 2.0 tools to use?

The Game Plan

Three periods of play jam-packed with ideas, tips and tricks — and even penalties and power plays! Team 1 (Blue Jerseys) takes on Team 2 (Red Jerseys) with captains and players while referees keep the pace going, and there is additional color commentary and expert analysis between periods. The game will be fast-paced, so be ready to tweet your cheers.

C102 – Advances in Discovery Engines & Services

Monday, October 17, 2011, 11:15 AM – 12:00 PM

Greg Notess, Reference Team Leader, Montana State University
Marshall Breeding, Director for Innovative Technologies and Research, Vanderbilt University Library Technology Guides

Notess reports on current pros and cons of discovery engines and Breeding discusses the new generation of discovery products emerging to replace older-generation library catalogs. The genre of discovery products continues to advance, with ever more powerful capabilities. Many now include the ability to rapidly search not only the content of traditional library catalogs, but to also offer much deeper search capabilities including the individual articles represented in a library’s subscriptions. These products continue to expand indexing and full-text coverage of both articles and books. Come hear the latest news about developments in search and content delivery products.

B303 – Imagining a Future for the Library Catalog

Wednesday, October 19, 2011, 1:30 PM – 2:30 PM

Walter T Nelson, Manager, Library Systems, RAND Corporation
Marshall Breeding, Director for Innovative Technologies and Research, Vanderbilt University Library Technology Guides
Andrew Pace, Executive Director, Networked Library Services, OCLC Online Computer Library Center, Inc.

The current model of the library catalog as a self-contained destination where patrons must go to search for content dooms the catalog to a future of irrelevance and obscurity. We (librarians & ILS vendors) must re-imagine the catalog not as a destination but as a source for the highest-quality data, and then freely share that data with search engines and other applications using a wide range of current and future technologies and techniques. What’s beyond the next-gen catalog? What’s our future?

Cloud Computing 101 (Exhibit Hall CyberTour)

Tuesday, October 18, 2011 2:00 PM – 2:15 pm

Marshall Breeding, Director for Innovative Technologies and Research, Vanderbilt University Library Technology Guides

So exactly what does it mean to move data and services to the “cloud”? This cybertour discusses the concept; the advantages of cloud computing, where your documents and data live on the internet; how you can utilize web services in the cloud; and what libraries are currently doing in the cloud.

Oct 7, 2011 15:31:21
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Name: Marshall Breeding

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