Palo Alto, CA -- November 16, 2010. Boopsie, the leading mobile solution for universities and libraries worldwide, revealed today that patrons more frequently access non-catalog library services from their mobile phone than traditional reference services. A recent analysis of usage patterns indicates 60% of the "traffic" among Boopsie-powered applications is related to branch location and hours, calendar of events, blogs and reading lists.
"Our discovery challenges conventional wisdom that the primary mobile usage scenario involves searching just the catalog," notes Greg Carpenter, CEO of Boopsie. "Instead, it demonstrates that patrons are actually more interested in the basic information and services that foster community and connection through the library."
A recent survey on mobile development trends conducted by the Library Journal found that the majority of academic and public libraries' mobile strategies prioritize catalog services. According to the survey, 65% of the academic libraries that either currently offer or plan to offer services to handheld devices rank a mobile-friendly website, mobile catalog interface, SMS reference and SMS notifications as most important.
Boopsie develops mobile applications designed specifically for public and academic libraries. Based on proprietary mobile platform technology, the Boopsie for Libraries solution delivers high performance, feature rich applications that are accessible to all patrons – no matter what mobile phone they use. In addition to real-time ILS integration with popular systems from Innovative Interfaces, SirsiDynix, ExLibris and many others, Boopsie applications provide full support for non-catalog content and services such as GPS-aware library location finder and access to reading lists, event calendars and social networking channels.
The Boopsie solution also addresses two key concerns reflected in the Library Journal survey – cost and technical expertise. Boopsie applications can be deployed at a fraction of the cost of comparable solutions offer by other vendors and require minimal time and technical know-how by library staff. The implementation period can be as short as three weeks.
Additional information on Boopsie for Libraries can be found at http://www.boopsie2.com/libraries.html.
Founded in 2006 and located in Silicon Valley, California, Boopsie is the industry-leading mobile solution for universities and libraries worldwide. Disruptively affordable and easy-to-deploy without compromising on world-class performance, Boopsie's solutions are fully hosted and all apps are downloadable on mobile devices including Android, Blackberry, iPhone, iPod Touch, iPad, J2ME, Palm, Symbian, Windows Mobile, and also support browser-enabled devices. Customers include Seattle Public, LA Public, University of Toronto, University of Notre Dame, Brown University, University of Gent in Belgium, and University of Auckland in New Zealand. Boopsie is American Library Association's mobile partner for a range of conferences including ALA 2010 and the preferred mobile solution for a number of consortia. For more information on Boopsie, please go to http://www.boopsie.com.